EFFECT OF PRODUCT INNOVATION ON CUSTOMER SATISFACTION AND CUSTOMERS’ BEHAVIOURAL INTENTIONS IN UPSCALE QUICK SERVICE RESTAURANTS(QSRS) IN ABA, ABIA STATE, NIGERIA. JournalNX - A Multidisciplinary Peer Reviewed Journal, [S. l.], v. 7, n. 03, p. 432–444, 2021. Disponível em: https://repo.journalnx.com/index.php/nx/article/view/3161. Acesso em: 12 jul. 2025.