[1]
Uboegbulam Gideon Chukwunwem and Ekeke John Ndubueze, “EFFECT OF PRODUCT INNOVATION ON CUSTOMER SATISFACTION AND CUSTOMERS’ BEHAVIOURAL INTENTIONS IN UPSCALE QUICK SERVICE RESTAURANTS(QSRS) IN ABA, ABIA STATE, NIGERIA”, JournalNX, vol. 7, no. 03, pp. 432–444, Mar. 2021.