Mr. Patil Sudhir Rajdhar, and Mr. Mandar Brahme. “ARTIFICIAL INTELLIGENCE AI INFLUENCE IS CHANGING CONSUMER BUYING BEHAVIOR IN ONLINE SHOPPING”. JournalNX - A Multidisciplinary Peer Reviewed Journal, Jan. 2021, pp. 169-72, https://repo.journalnx.com/index.php/nx/article/view/539.