Dr. Macaulay Enyindah Wegwu. ‚ÄúDIVERSIFICATION STRATEGIES AND BUSINESS PERFORMANCE IN A COMPETITIVE INDUSTRY‚ÄĚ. JournalNX - A Multidisciplinary Peer Reviewed Journal, vol. 6, no. 08, Aug. 2020, pp. 190-9, https://repo.journalnx.com/index.php/nx/article/view/3843.