JournalNX - A Multidisciplinary Peer Reviewed Journal

THE IMPORTANCE OF SLEEP CULTURE AMONG STUDENTS OF TASHKENT MEDICAL ACADEMY

Rasulova Iroda Shavkat qizi — 2025-05-13

This article investigates the impact of the post-sleep state on a person's mood and daily activities. The theoretical foundation of the research is based on the analysis of existing scientific literature on sleep physiology and psychology. Additionally, the results of a survey conducted with 100 respondents were analyzed. According to the survey results, 53.5% of participants reported feeling energetic after sleep, while in 36.6% of cases, physical fatigue persisted. Negative symptoms such as mood decline and headaches were observed in 51.4% of participants. These findings confirm the importance of healthy sleep for human health and work productivity. Based on the literature review, the article highlights the influence of sleep quality, sleep hygiene, and lifestyle on psycho-emotional state and offers practical recommendations.

WARLI ART REPRESENTS THE TRIBAL HERITAGE OF MAHARASHTRA

Nandita Rastogi — 2025-05-12

Warli paintings are a traditional folk art form from India with ancient origins. They showcase the diverse nature of Indian art and provide insights into the life and communication of earlier times. These paintings are distinct from other Indian folk and tribal art forms due to their simplicity and soft style. Unlike mythological or sensual themes, Warli art focuses on everyday life and societal events of the Warli tribe, the largest tribe located on the outskirts of Mumbai, Maharashtra.
This art form, discovered in the 1970s, resembles prehistoric cave paintings in its style and execution. It is believed to date back to the 10th century A.D., although exact records of its origins are unavailable. Traditionally, Warli paintings adorned the walls of village homes, serving as a medium to convey legends and stories.
The goal of this exploration is to understand the history and elements of Warli art better, to incorporate its aesthetic into interior design. By studying these paintings, one can draw inspiration for designing interior elements that reflect the unique beauty of Warli art.

THE ROLE OF COLORS PSYCHOLOGY IN EFFECTIVE GRAPHIC DESIGN

Prachi — 2025-05-12

The main element of graphic concept is the ability to cause emotion, influence perception, and form human behavior. Designers with various colors can create visual and compelling designs that resonate with the target audience.Various colors cause various psychological reactions. For example, red is associated with passion, energy, and excitement, but blue is often associated with calm, confidence, and stability. It is important to consider cultural and contextual colors because the symbolic color may vary depending on the culture. For example, white symbolizes the purity of Western culture, but indicates the mourning of many oriental cultures.Color theory provides a framework for understanding how colors interact and complement each other. Understanding the principles of color theory helps designers create visually appealing and harmonious color palettes. Color harmony, temperature, and contrast are important concepts to consider when designing.Color psychology can be applied to many aspects of graphic design. In brand identity, choosing colors that match your brand's personality and values can help you create a strong, memorable brand. In user experience, color can be used to direct users' attention and evoke specific emotions. In marketing and advertising, color can be used to attract attention, stimulate emotions, and persuade consumers.
Harnessing the potential of color can help designers improve their work and achieve their creative and business goals. Understanding color psychology is essential to creating effective, impactful concepts that resonate with your target audience.

THE PSYCHOLOGICAL IMPACTS OF COLOURS ON HUMAN BEHAVIOUR

Pankaj Verma — 2025-05-12

Colours are not just visual stimuli; they are psychological triggers that influence human emotions, perceptions, and behaviours. This paper explores the psychological effects of colours, drawing upon various studies from fields such as psychology, marketing, art, and design. It aims to provide an in-depth understanding of how different colours affect mood, cognition, and behaviour and examines the implications of colour psychology in real-world applications, including marketing, interior design, and personal well-being.

COMPARATIVE STUDY OF THE ART STYLES AND TECHNIQUES OF LEONARDO DA VINCI AND MICHELANGELO

Kajal Gangwar — 2025-05-12

This comparative study of Leonardo da Vinci and Michelangelo Buonarroti explores the distinct yet equally influential art styles and techniques of these two artists, who are the most iconic figures of the Renaissance Art period. Leonardo da Vinci’s art is characterised by his mastery of techniques such as sfumato, anatomical precision, and a deep integration of science and observation, resulting in subtle, balanced shades and contrast, and intellectually profound works. Michelangelo’s style is marked by bold lines, intense emotion, and powerful depictions of human forms. Michelangelo showcased his focus on movement and drama, and he worked on the spiritual themes. Aside from their differing approaches, both artists revolutionised the practices of art in their time. The two artists set the enduring standards of painting, sculpture, mural, and works beyond arts excellence that were continued or practiced by future artists through time, as well as the present time. This comparative study also includes a comparison between the artworks of both artists.

UNIQUE SELLING POINT (USP) IN ADVERTISING

Sangeeta Saini — 2025-05-12

In marketing, USP (unique selling proposition) or UVP (unique value proposition) refers to the unique feature of a brand or product that makes it better than its competitors. It is a marketing strategy that tells customers why they should choose this particular product or service. This kind of strategy was first used in some successful advertising campaigns in the 1940s. The term “USP” was coined by Rosser Reeves, a well-known name in the world of television advertising. Theodore Levitt, a professor at Harvard Business School, said that “differentiating your brand is an important strategic step that companies must constantly adopt.

METHODS OF WORD FORMATION IN MODERN LINGUISTICS

Rafikjonova Shakhnoza Rovshan kizi — 2025-05-19

The article is devoted to various methods of word formation in modern linguistics. The article discusses the main methods, such as derivation, composition, affixation, conversion, abbreviation, as well as their role in the process of language development.

THE USE OF CLOUD TECHNOLOGIES IN THE MARKETING ACTIVITIES OF THE ENTERPRISE

Abdullaeva Iroda Makhmujanovna — 2025-05-20

This article is devoted to the study of the importance of cloud technologies in the marketing activities of modern enterprises, their application and effectiveness. The article analyzes the impact, advantages and problems of cloud technologies on marketing processes.

DEVELOPMENT OF STUDENTS' MATHEMATICAL ABILITIES USING SEVEN COMPONENTS OF GEOMETRIC PROBLEMS

Ibragimov Nodir — 2025-05-21

This article discusses the methodology of creating tasks that contribute to the development of mathematical abilities of students and pupils.

SIMILARITIES OF AMERICAN RESISTANCE AND UZBEK JADIDISM LITERATURE IN THE 20TH CENTURY

G‘aniyeva Nozanin G‘ayratovna — 2025-05-21

The 20th century witnessed various movements resisting colonial or oppressive forces, with literature serving as a crucial tool for expressing dissent, preserving cultural identity, and mobilizing communities. While seemingly disparate geographically and politically, American resistance movements and Uzbek Jadidism shared some notable similarities in their literary approaches. This response explores these similarities, focusing on themes of cultural preservation, social critique, and the role of education in shaping national identity.