THE RELATIONSHIP BETWEEN INUMBER OF INFLUENCERS AND THEIR FOLLOWERS

Abstract

Every day, consumers have many choices about what to buy. This purchase choice is the culmination of extensive consideration of wants, needs, and other factors. In addition to these, friends, relatives and coworkers all play a role in shaping consumer preferences. In recent years, it has become clear that social media influencers can sway the purchasing decisions of their followers. The objective of this study is to discover number of influencer that followers know on the given social media platforms. Data was gathered from primary as well as secondary sources such as questionnaire, Google forms, journals, magazines, internet etc. 100 respondents from the Rohtak region were used in survey. Non probability sampling technique used to select sample. The findings demonstrated that on Youtube and Instagram maximum numbers of influencers are followed and on Twitter least number of influencers is followed.