E-COMMERCE AND CONSUMER PROTECTION LAWS IN INDIA

Abstract

The rise of e-commerce has transformed the traditional landscape of buying and selling goods and services in India. With a rapid increase in internet penetration, smartphone usage, and digital payment systems, India has witnessed a surge in online shopping. E-commerce platforms such as Amazon, Flipkart, Myntra, and others have become household names. However, this exponential growth has also led to challenges related to consumer rights, data privacy, product quality, and grievance redressal. To address these concerns, the Indian government has introduced several legislative measures to ensure consumer protection in the digital space. This paper explores the legal framework governing e-commerce in India, especially “the Consumer Protection Act, 2019” and the “Consumer Protection (E-Commerce) Rules, 2020.”