INNOVATIVE CAPACITY AND BUSINESS OUTCOMES OF SMALL AND MEDIUM ENTERPRISES IN PORT HARCOURT

Authors

  • Bazia, John N. S.
  • Jekey, Lekue Department of Marketing, Faculty of Management Science, University of Port Harcourt

DOI:

https://doi.org/10.26662/yeafex03

Keywords:

Customer Satisfaction; Entrepreneurship; Financial Performance; Innovativeness

Abstract

This study examined the relationship between innovative capacity and business outcomes of Small and Medium Enterprises (SMEs) in Port Harcourt, Rivers State. Specifically, the study investigated the influence of innovativeness on financial performance and customer satisfaction. A quantitative research design employing a descriptive survey approach was adopted. Data were collected from 200 SME owners and managers using a structured questionnaire measured on a 5-point Likert scale. Descriptive statistics and Pearson Product Moment Correlation were used to analyze the data at a 5% level of significance.

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Published

2025-10-31

Issue

Vol. 11 No. 10 (2025): Journalnx

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

INNOVATIVE CAPACITY AND BUSINESS OUTCOMES OF SMALL AND MEDIUM ENTERPRISES IN PORT HARCOURT. (2025). JournalNX - A Multidisciplinary Peer Reviewed Journal, 11(10), 71-82. https://doi.org/10.26662/yeafex03