MANAGEMENT DESIGN OF MEDIUM SMALL BUSINESS BASED ON CREATIVE ECONOMY IN COMMUNITY EMPOWERMENT IN BATUDAA DISTRICT COAST GORONTALO DISTRICT

Abstract

This study aims to design an MSME-based Creative Economy management in developing Tuna Fish into a production that can be used as a food ingredient that is much in demand by the community, namely Shredded Tuna. UMKM, under the PKK Mobilization Team of Batudaa Pantai District, is one of the superior MSMEs in Gorontalo Regency. The method used by researchers in this study is the method of observation and interview of the object of research. The results of the study showed that the empowerment of SMEs in the Tengkek Shredded Fish based on the creative economy through the application of GMP, packaging improvements, and increased business legality proved to be able to increase sales. In the MSME management process there are various ways to carry out the stages to manage the production of Tuna Shredded Fish.