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Education business is a potential business, but it still needs to be studied more deeply so that the essence of non-formal education that can answer all problems in education does not disappear and eliminate its functions. The purpose of this study is to analyze the implementation of non-formal environmental education business. This research used a qualitative approach which was carried out in Semarang City. The data collection technique used was interview. The validity of data was done through source triangulation, while the data analysis techniques were done through data reduction, data display, and conclusion drawing/verification. The implementation of non-formal education was based on the perspective that it can be a promising business opportunity and have a long-term income generating orientation. Teachers and learning process are adjusted to the needs and the potential of the students. Business capital used by tutoring institutions in developing the education business included internal capital and external capital. Politics has a great influence in the implementation of non-formal education business. The value of character conservation in the implementation of non-formal education has not been the main priority in most education institutions in which education must have the value of innovation, creative, fair, caring, and honest.
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