INNOVATION STRATEGIES TO COPE UP WITH GLOBALIZATION: HOW TO MARKET DIGITAL NOMADS

Abstract

The use of information, communication and technology i.e. ICT, is on an ever-high note and with this there is one more thing that is increasing at a fast pace and that is people’s psychology and perception regarding freelancing and working independently. This research paper is going to talk about the whole concept of digital nomads, a concept that might be new to a lot and might be known to some. The research paper will try to highlight various aspects of the life of digital nomads such as types of digital nomads, their lifestyle, challenges faced by them in day to day life, and various innovative strategies that could help them solve their problems profitably.