FRAMING ANALYSIS OF THE INDONESIAN GOVERNMENT'S HALAL POLICY REPORTS IN THE BBC MASS MEDIA

Abstract

Purpose of the study: The purpose of this study was to determine the construction of Halal Policy reporting by the Government of Indonesia on halal certification obligations in the BBC.Com mass media.

Methodology: The research method used is a qualitative method with the type of media framing method. The framing method used is based on Entman's theory. The subject of this research is the news in the online media BBC.Com on 18 October 2019 with the title Obligatory official halal certification applies, how the fate of SMEs? Main Findings: Researchers believe there is a construction also carried out by the online media BBC.Com. Because it looks the issue selection and highlighting issues on the theme of the issue of halal certification obligations for all food and beverage products. BBC.Com's coverage is unlike the majority of mass media coverage that includes the positive side of the Indonesian government's halal policy by requiring halal certificates for all food and beverage products. BBC.Com prefers to package reports of objections and rejections from small traders and the MSME Association regarding the halal certificate policy for all food and beverage products. Even with relying on the assessment or statement from the spokesperson of the Halal Product Guarantee Agency of the Ministry of Religion of the Republic of Indonesia. This proves BBC.Com's online media has its own measurement of what is called news, what are the characteristics of good news, or what are the eligibility criteria for news.Applications of this study: The results of the study are beneficial for policy makers and the media industryNovelty/Originality of this study: Analysis of framing in this study regarding the field of halal industry which is rarely discussed in terms of communication, especially from analysis of media framing