IMPACT OF COVID-19 ON PERSONAL CARE PRODUCTS IN INDIA: A STUDY WITH SPECIAL REFERENCE TO BEAUTY AND COSMETIC PRODUCTS AND PERSONAL HYGIENE PRODUCTS

Abstract

The beauty industry across the globe comprising of colour cosmetics, skincare range, fragrances, personal care products, hair care products, etc. has been completely shocked by this global pandemic of COVID19. The sales of the first quarter was quite
weak and widespread closures were witnessed throughout the world. The skincare and cosmetics industry has responded in a very positive manner, with more and more brands switching the process of manufacturing for producing hand sanitizers or some other cleaning agents. The beautify sector globally generates about $500 billion sales in a year and it accounts for many employees. COVID19 has had a huge impact on the beauty industry. It is also being expected that the global crisis is fundamentally changing the industry and will continue to do so even in future. This study is empirical in nature and finds that there has been significant downfall in the demand for the beauty and cosmetic products and increase in the demand of personal hygiene products.