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The article discusses about oxymoron’s. Their use and meanings in speech are explained with proverbs. The article deals with the educational management teaching process in higher education systems. The article deals with the education process in higher education systems. There are given some examples of usage oxymorons in literature. Examples are taken from Uzbek and English literature and poetry. The oxymorons is one of the main compact, methodologically powerful, incomparable power of the languages. Oxymorons also help to explain the contents of a whole large text before acknowledging the whole story. So some of the writers and poets have taken their titles from the oxymorons. Important features of the use of oxymorons in the advertising process is their easy remembering. Modern oxymoron’s often used in advertising, because they are a very effective tool for attention, because of their brightness and surprise.
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