MODERN STRATAGEMS FOR RENEWING THE COMPETITIVE ENVIRONMENT OF CONSTRUCTION DEVELOPMENT
Main Article Content
The company can maintain its competitive advantage through two the kinds of abilities - distinctive and replicable - and the unique combination of these that the organization creates to achieve synergy. The determining factor is the importance of the company's strategy. New concepts of competitiveness do not deny the importance traditional factors such as company size, assortment policy, price differentiation and low costs. At the same time, the special importance of new factors - key competencies, brand value, reputation, i.e. resources that are intellectual.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
RYZHAKOV D. A, & KONDRATSKY V.O. (2021). MODERN STRATAGEMS FOR RENEWING THE COMPETITIVE ENVIRONMENT OF CONSTRUCTION DEVELOPMENT. JournalNX - A Multidisciplinary Peer Reviewed Journal, 774–777. Retrieved from https://repo.journalnx.com/index.php/nx/article/view/1675