CONSUMER PURCHASING INTENTION TOWARDS PATANJALI PRODUCTS WITH SPECIAL REFERENCE TO KATHMANDU CITY, NEPAL

Abstract

This paper has conducted with the objective to find the consumer intention towards the Patanjali Product in Kathmandu, the capital of Nepal. This research focuses on analyzing the relationship between Consumers perceived value, Consumers perceived price, Consumers perceived Quality, Consumers Perceived Benefits and Consumer Purchasing Intention. For this purpose around 60 consumers’ feedbacks have been considered. This research was conducted by using the primary data source. Correlation analysis indicated that Purchasing intension and the Consumer perceived value, consumers perceived price, consumers perceived quality, Consumer perceived benefits have positive relationship.