A STUDY OF CONSUMERS’ ATTITUDE TOWARDS ENVIRONMENT FRIENDLY PRODUCTS

Abstract

Expanding mindfulness on the different ecological issues has driven a move in the way consumers approach their life. There has been an adjustment in buyer states of mind towards a green way of life. Individuals are currently attempting to decrease their effect on the earth. Nevertheless, this is not widespread and is yet developing. Associations and business however have seen this adjustment in customer demeanors and are attempting to pick up an edge in the focused market by misusing the potential in the green market industry. The present investigation presents the idea of green advertising and investigates the different manners by which the diverse buyer ascribes are identified with the idea of green marketing.