FROM DECONSTRUCTION TO BIG DATA: HOW TECHNOLOGY IS RESHAPING THE RETAIL INDUSTRY

Abstract

Retail industry is trying hard to cope up with the technological advances. Today it might be a choice, but in not so far future, it will become a must for retailers to adopt technologies to satisfy and engage their consumers. changing consumer behaviors, priced-based competition, technological advancements, and rising focus on cost competitiveness are currently driving change in the retail industry. Global retailers are revisiting strategies for a sustainable future. In this research paper the researcher trying to find out the key trends that are shaping the retail industry. The researcher also try to get the reasons that why to move to Big Data technology.