DEMONETIZATION AND CASHLESS TRANSACTIONS: IMPACT ON RETAIL BUSINESS MARKETS

Abstract

Indian retail sector is going through a transformation and these emerging markets are witnessing significant change in their growth. The main aim of this study is to understand what is demonetization and causes of demonetization, what are cashless transactions and how it is beneficial to retail market, economy as well as government too and it’s positive and negative impact on retail business markets. Present age of Indian economy is an absolute situation to go for digitalization through cashless economy. The present paper indicates an analytical study to improve the existing cashless policies and practices and suggest measures for improvements. The findings of the study suggest that cashless economy is inevitable and unavoidable in any sector.