APPLICATION OF APRIORI ALGORITHM FOR ANALYZING CUSTOMER BEHAVIOR TO IMPROVE DEPOSITS IN BANKS

Abstract

Many banks are in need of funds as their is lack of deposits from customers. There is growing competition among various sectors for banking industry, Banks are in search of customers who can deposit amount for fixed deposits, recurring deposits and so on. Various data mining tools can be used for this purpose, Specifically Apriori algorithm can be used to find association between customers and their behavior to keep deposits. This paper studies the process of   applying Apriori algorithm with customer behavior to increase deposits with an empirical analysis. The result depicted in the study builds a model and help managers for decision making.