INNOVATIVE PRODUCT DEVELOPMENT PRACTICES IN INDIAN MANUFACTURING INDUSTRY: A REVIEW

Abstract

Previous research has highlighted the importance of bringing innovation in New Product Development (NPD) process to achieve success in the market but majority of the research have considered innovation as an element within the NPD process. The integration of innovation along with NPD process is particularly an under-researched subject in the overall NPD research field. Most of the manufacturing organizations strongly believe that more emphasis on NPD is required to keep pace with rapidly growing technology and increased global competition.But our research shows that fundamental issues related to innovative NPD are not yet properly researched keeping in mind the unique needs ofthe developing world, more so particularly in the Indian manufacturing industry.Hence, this study aims to address the NPD best practices and NPD innovation issues together i.e. innovative product development practices in the Indian manufacturing industry