PR ACTIVITIES AS AN EFFECTIVE WAY TO PROMOTE ECOTOURISM

Abstract

Ecological Tourism is a journey through relatively untouched natural places. Ecotourism, as a part of the social sphere performs the following functions rational use of free time for tourists, providing employment of the population of the specific area, raising the standard of their living, ecological education of tourists, raising the culture of relationship with nature, Developing ethical norms of behavior in the natural environment and increasing personal responsibility in this direction, actuate the principles of Green Marketing, preserving etalon objects of nature.