BASIC FEATURES OF ADVERTISING LANGUAGE
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Abstract
Advertising language is simply a combination of extra linguistic and linguistic means of expression governed by the laws of mass communication and general literary rules, and a special language structure that enables the addressee to perceive specific information taking into account the cultural, sociological and psycholinguistic features of the language. The main communicative purpose of the advertising text is to encourage the consumer to choose the products and services to be advertised.
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How to Cite
MAMIROVA DILNOZA SHIRINBOYEVNA. (2021). BASIC FEATURES OF ADVERTISING LANGUAGE. JournalNX - A Multidisciplinary Peer Reviewed Journal, 6(10), 325–330. Retrieved from https://repo.journalnx.com/index.php/nx/article/view/281