STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES

Article Sidebar

Published Jan 22, 2021
Download
pdf
Statistic
Vol. 6 No. 12 (2020): JournalNX

Main Article Content

DR. EKTA VERMA
Assistant Professor, Dept. of Commerce & Business Administration University of Allahabad
SHAIBA
Research Scholar, Dept. of Commerce &Business Administration, University of Allahabad

Abstract

The study considered 115 sample firms taken from the database furnished by the Indian Chamber of Commerce and MSME Development Institutes of Tier 1 and tier 2 cities in India. Primary data was collected through well-structured questionnaire and the answers furnished by respondents helped in recognizing the challenges and hurdles faced by MSME in the adoption of internet marketing and e-commerce. Secondary data was collected through reports published by ministry of MSMEs and referred journals and articles.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite
DR. EKTA VERMA, & SHAIBA. (2021). STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES. JournalNX - A Multidisciplinary Peer Reviewed Journal, 6(12), 72–79. Retrieved from https://repo.journalnx.com/index.php/nx/article/view/30