STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES

Authors

  • DR. EKTA VERMA Assistant Professor, Dept. of Commerce & Business Administration University of Allahabad
  • SHAIBA Research Scholar, Dept. of Commerce &Business Administration, University of Allahabad

Keywords:

market competition, macroeconomic factors, inadequate budgetary allocation

Abstract

The study considered 115 sample firms taken from the database furnished by the Indian Chamber of Commerce and MSME Development Institutes of Tier 1 and tier 2 cities in India. Primary data was collected through well-structured questionnaire and the answers furnished by respondents helped in recognizing the challenges and hurdles faced by MSME in the adoption of internet marketing and e-commerce. Secondary data was collected through reports published by ministry of MSMEs and referred journals and articles.

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Published

2021-01-22

Issue

Vol. 6 No. 12 (2020): JournalNX

Section

Articles

License

Copyright (c) 2020 DR. EKTA VERMA, SHAIBA

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES. (2021). JournalNX - A Multidisciplinary Peer Reviewed Journal, 6(12), 72-79. https://repo.journalnx.com/index.php/nx/article/view/30