STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES
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Abstract
The study considered 115 sample firms taken from the database furnished by the Indian Chamber of Commerce and MSME Development Institutes of Tier 1 and tier 2 cities in India. Primary data was collected through well-structured questionnaire and the answers furnished by respondents helped in recognizing the challenges and hurdles faced by MSME in the adoption of internet marketing and e-commerce. Secondary data was collected through reports published by ministry of MSMEs and referred journals and articles.
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How to Cite
DR. EKTA VERMA, & SHAIBA. (2021). STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES. JournalNX - A Multidisciplinary Peer Reviewed Journal, 6(12), 72–79. Retrieved from https://repo.journalnx.com/index.php/nx/article/view/30