SEMIOTIC LINES OF SOCIAL ADVERTISING

Abstract

It was noted that semiotics plays an important role in opening the essence of the concept of social advertising, as well as the views of scholars who have conducted research in this area. Text is considered as a sign in semiotics. The text was created to meet the daily material and spiritual needs of human. Therefore, when we speak about texts, we can understand any known system which was created by man in a special way and consciously, with a purpose in mind. Text plays a crucial role in shedding light on social advertising, ensuring that it reaches the human mind, and revealing its essence. The subject of social advertising that we are studying is analyzed mainly on the basis of Creolized texts. At the same time, social advertising, both verbal and other ways, is used to address the problems that arise in society in the most effective way. Expressive means as well as symbolic signs create the aesthetics of the imaginary image and make both emotional and sensual mechanism work