AN ANALYTICAL STUDY OF HOSPITALITY INDUSTRY WITH SPECIAL REFERENCE TO SOCIAL MEDIA MARKETING AS A PROMOTIONAL TOOL

Abstract

The Modernization and digitalization of World has evolved with the new dimension of the Business and Especially in the field of Social Media Marketing. Social Media Marketing has emerged as one of the most important and effective tool for the promotion of the products for the business units. In this paper Researcher has explained the importance of Social Media Marketing as emerging tools of marketing in Hospitality Industry. The digitalization initiative of Government of India has resulted the fruitful outcome for hospitality industry in term of Hotel Bookings. The Paper Also Consists of the data analysis of the various influencing factors affecting the buying decisions for the traveller for booking the hotels. The paper also consist the behavioural patterns of the traveller in reactions of the Social Media Marketing and Advertisement and SEO Operations of Booking Platforms and Hoteliers.