THE INFLUENCE OF CURRENT ECONOMIC TRENDS WITH REFERENCE TO CSR PRACTICES IN HEALTH CARE SECTOR, A CONCEPTUAL STUDY BASED AT INDIA

Abstract

Creating a strong Business and building a better world are not conflicting goals- they are both essential ingredients for long term success.- Bill Ford “Businesses need to go beyond the interests of their companies; to the communities they serve”-Ratan Tata. It is been evident that a lot of responsibility lies with the organized world, that means there is huge responsibility of People, Planet and Society on Corporate Sector which is a fastest growing economic factor contributing to all segments of Society at large, and massively contribute to Nations economy as such. Here comes the role of Hospital and Health care sector , which is responsible for the sick society , so along with routine medical practice of providing Multi Specialty and Super specialty care/ services , one has to also consider the needy and downtrodden / i.e the sick society who cant afford basic living and care necessities, which leads to providing CSR activity as one of the branches of Hospital and Health care sector to provide Free Medication (Utility of generic drugs , Free Counseling, OPD- Out Patient Treatment, Sponsoring few who are under Emergencies and Critical Care, they must also provide sponsorship through the concerned Government to participate and invite Big Corporates to donate for the same, and provide a system of volunteering of Para medics and doctors to reach out to the needy ones as part of CSR initiatives. Whereas he role of Economy is blooming and raising the bar year after years , but whether the unorganized growing in the same percentage – it is doubtful, hence intervention of CSR is Vital. Further is becomes prime responsibility of Health Care sector to participate holistically, passionately to address the unorganized sick society at large.