AN EXPLANATORY STUDY OF CONSUMER FULFILMENT LEVEL WITH SPECIAL REFERENCE TO THE VEGETABLE BASKET IN PUNE REGION

Abstract

This study is all about to check whether the consumers are happy or not with the online vegetables and fruits providers in Pune region. As everyone is working now everyone has no time for the purchase vegetables and fruits from the stores. Vegetables are traditionally purchase ion stores where customers can see and inspect that. Purchasing vegetables online is still in growth stage. Many customers in the Pune region purchase online. There are many online vegetables providers in Pune region like big basket, reliance mart etc. They providing the good service to customers but on the other hand there are some drawbacks also like behavior of the delivery guys, payment methods, and the main problem arises with the customize vegetable and fruit basket. Some families consists only two members so they want the customize vegetable and fruit basket but providers are unable to provide that. The real benefit of online vegetable shopping is convenience. By ordering online, one can quickly search for the products one needs and order them without having to physically walk through those long aisles. So the main purpose of this study is to check the fulfilment level with special reference to vegetable basket in Pune Region.