THE PSYCHOLOGICAL IMPACTS OF COLOURS ON HUMAN BEHAVIOUR

Abstract

Colours are not just visual stimuli; they are psychological triggers that influence human emotions, perceptions, and behaviours. This paper explores the psychological effects of colours, drawing upon various studies from fields such as psychology, marketing, art, and design. It aims to provide an in-depth understanding of how different colours affect mood, cognition, and behaviour and examines the implications of colour psychology in real-world applications, including marketing, interior design, and personal well-being.