THE USE OF CLOUD TECHNOLOGIES IN THE MARKETING ACTIVITIES OF THE ENTERPRISE

Authors

  • Abdullaeva Iroda Makhmujanovna Ph.D., Professor of the Department “Finance and Digital Economy”

Keywords:

Cloud technology, digital marketing, marketing automation, data analysis, CRM systems, business efficiency

Abstract

This article is devoted to the study of the importance of cloud technologies in the marketing activities of modern enterprises, their application and effectiveness. The article analyzes the impact, advantages and problems of cloud technologies on marketing processes.

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Published

2025-05-20

Issue

Section

Articles

How to Cite

THE USE OF CLOUD TECHNOLOGIES IN THE MARKETING ACTIVITIES OF THE ENTERPRISE. (2025). JournalNX - A Multidisciplinary Peer Reviewed Journal, 11(5), 50-55. https://repo.journalnx.com/index.php/nx/article/view/5570