THE CONTENT, PURPOSE AND OBJECTIVES OF INVESTMENT PORTFOLIO MANAGEMENT

Abstract

In the current global economic competition, investment portfolio management has become a key factor not only in financial stability, but also in long-term development for every business entity. Proper allocation of funds, advance consideration of risks and the ability to flexibly approach market changes are among the main factors determining the success of investors and enterprises. Especially in conditions of sharp volatility of financial markets, effective investment portfolio management can achieve high returns while minimizing risks.
This article provides a detailed overview of modern approaches to investment portfolio management, its main goals and objectives. The author provides analytical views on the criteria taken into account when forming a portfolio, methods for ensuring a balance between risk and return, as well as problems encountered in practice and their solutions. This study can serve as a useful resource for specialists and entrepreneurs who want to increase efficiency in the investment sector.