CONTEXTUAL ADVERTISING AS AN ESSENTIAL PART OF PRODUCT PROMOTION

Authors

  • Tuychiev Inoyatillo 3rd-year student at "Silk Road" International University of Tourism

Keywords:

marketing, contextual advertising, the Internet

Abstract

One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. With an increasing number of consumers ignoring ads, the need for an effective method that can help capture consumer's attention has gained utmost importance. The paper looks at contextual advertising as a solution to the aforementioned problem.

Downloads

Published

2021-01-31

Issue

2020: ICATSSH

Section

Articles

License

Copyright (c) 2020 Tuychiev Inoyatillo

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

CONTEXTUAL ADVERTISING AS AN ESSENTIAL PART OF PRODUCT PROMOTION. (2021). JournalNX - A Multidisciplinary Peer Reviewed Journal, 169-172. https://repo.journalnx.com/index.php/nx/article/view/926