CONTEXTUAL ADVERTISING AS AN ESSENTIAL PART OF PRODUCT PROMOTION

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Published Jan 31, 2021
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Tuychiev Inoyatillo
3rd-year student at "Silk Road" International University of Tourism

Abstract

One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. With an increasing number of consumers ignoring ads, the need for an effective method that can help capture consumer's attention has gained utmost importance. The paper looks at contextual advertising as a solution to the aforementioned problem.

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How to Cite
Tuychiev Inoyatillo. (2021). CONTEXTUAL ADVERTISING AS AN ESSENTIAL PART OF PRODUCT PROMOTION. JournalNX - A Multidisciplinary Peer Reviewed Journal, 169–172. Retrieved from https://repo.journalnx.com/index.php/nx/article/view/926