A STUDY OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ISSUES & CHALLENGES IN AUTO COMPONENT INDUSTRY

Abstract

Today organizations are engaging themselves in giving back to the society. They are broadening their vision to develop a healthy and wise nation along with the business. CSR initiative creates a significant impact on the society. This activity is carried through corporate engagement and partnerships. Organizations are realizing the importance of CSR initiatives and are actively pacing towards it. Various CSR initiatives are taken to serve the society as CSR – A step towards empowering society through corporate engagement! The research paper throws light on the process followed in Auto Component industry in Pune industrial belt. Based on the various practices adopted by major companies, the researcher has studied the current role of HR & its issues & challenges. This study will try to find out major areas of CSR in Auto Component industry. By understanding the proper areas of CSR, companies can bring company employee volunteers together & serve the society in a better way. It can motivate its employees to serve the nation as responsible citizen. This paper is purely based on the secondary data & responses from expert citizens which are reflected. Researcher has reviewed the available data, literature available & interaction with key people in organisation & society.