PRAGMATIC MEANS OF EXPRESSING ILLOCUTION AND PERLOCUTION IN ADVERTISING DISCOURSE (BASED ON UZBEK LANGUAGE)

Abstract

This article examines the pragmatic means of expressing illocutionary and perlocutionary acts in advertising discourse based on the Uzbek language. The study focuses on how speech acts function within advertising texts and how linguistic devices are used to influence the addressee’s perception and behavior. Particular attention is given to the interaction between language and persuasion in advertising communication. The analysis reveals that illocutionary force is mainly expressed through directive and expressive language means, while perlocutionary effects are achieved through persuasive strategies aimed at shaping consumer response. The findings demonstrate that advertising discourse is a highly pragmatic field where linguistic choices are closely linked to communicative intention and audience impact.