OPENING PROSPECTIVE ENTREPRENEURSHIP OPPORTUNITIES WITH THE TOOLS OF DIGITAL ECONOMY

Abstract

Today the technology of the digital economy is changing the living conditions and economic behavior of people, and in this article we give focus on business behavior and new business opportunities. In particular, changes in business strategy, competition, new opportunities for marketing, working with clients, and emergence of new sources of profit and competitiveness factors are illuminated and discussed in specific example of e-commerce. In the article some problems developing countries are facing to develop digital business and some relevant solutions are offered as well.