MISLEADING ADVERTISEMENTS AND THEIR IMPACT ON CONSUMERS

Abstract

The societal structure is based upon the reciprocal needs of each other. The nature of reciprocal needs expanded its horizon in due course of time and becomes complex and complicated further.  This leads to generate the commerce activities in society. The basic core of which was that the existing societal structure was not sufficiently enough to accommodate the needs of society, which otherwise has to be fulfilled by external source. This basic core leads to start of commercial activities in the society.  Initially the commercial activities were confined in small territorial region with the aim to fulfill the basic needs of the units of society. But these activities become expanded further and in place of needs of each other the profit becomes its motive. This motive of profit further expanded the activity of commerce which crosses many physical barriers in course of time to reach this present era of global commerce. This expansion of commercial activities for more and more profit demanded further expansion; and this expansion of commerce demanded the advertisements of the product. Advertisements are form of communication which is used to encourage the audience to take decisions for their purchase.