AN ONLINE SHOPPERS GRATIFICATION IN COVID - 19

Authors

  • Joshi Bharat M Department of Commerce, K. P. B. Hinduja College of Commerce, Mumbai
  • Bhadane Jaywant R Head of Department of Economics/Banking, KRA College, Deola, Nasik, University of Pune, India

Keywords:

Virtual Shopping, Online Approach (OA), Physical Approach (PA

Abstract

GeneralPurpose A transition to Online Approach (OA) with e-tailers from Physical Approach (PA) with local retailers for daily requirements has heave insight in COVID-19 lockdown. The purpose of present research paper is to understand the research questions related to online shopping. It is the time call to take up Virtual Shopping (VS) with Zero Contact Delivery (ZCD) as preventive measure to covid-19. The study also admits the comparative analysis of satisfaction level of online buyers considering factors PEBSF i.e. the Products (P), the Employee Behaviour and Services (EBS) and the Finance (F) and its variables, in overall framework.

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Published

2021-01-22

Issue

2020: ICCSR

Section

Articles

License

Copyright (c) 2020 Joshi Bharat M, Bhadane Jaywant R

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

AN ONLINE SHOPPERS GRATIFICATION IN COVID - 19. (2021). JournalNX - A Multidisciplinary Peer Reviewed Journal, 37-50. https://repo.journalnx.com/index.php/nx/article/view/523